If your home has attracted little to no interest—few showings and no offers—it may be priced too high for today’s market. Buyers are willing to pay fair market value, but not beyond it. A thoughtful price adjustment, combined with a few strategic steps, can make all the difference:
Understand the Market.
Start by asking your Berkshire Hathaway HomeServices network professional for an updated comparative market analysis. This will give you insight into current trends over the past three months. Are homes selling quickly or sitting longer? Are prices rising or declining? Aim to price your home just below the curve to spark interest.
Make Meaningful Improvements.
Simple updates like fresh paint and a thorough cleaning are helpful—but likely not enough. Think about what buyers in your area expect. Is your curb appeal lacking? Could updated appliances or finishes help? Today’s buyers are looking for move-in-ready homes and are willing to pay for one.
Elevate Your Marketing.
Invest in professional staging and high-quality photography to make your home stand out online. Showcase unique features and the character of your neighborhood. First impressions matter—especially on screen.
A well-planned price reduction, combined with strong presentation, sends a powerful message: your home is a great value and ready for its next owner.